Archive for the 'How I Think' Category
Advertising agencies and professionals often lay claim to their award-winning work, and sometimes it’s important to think through what we’re really getting across. Because great communication is driven by true, meaningful insights about the people you’re communicating with. A lot of mediocre thinkers look at insightful ads and communications, and tend to think of insights [...]
Filed under: Criticism, How I Think | Leave a Comment
Tags: accomplishments, awards, industry, measurement
Mellifera economics.
20Jan08
A lot of people know Stephen Dubner and Steven Levitt. The economist/writer pair the write the Freakonomics column for the New York Times and put out a bestselling book by the same name; I took some time over the holidays to read it.
What I loved most about it was the simple assertion that by reading [...]
Filed under: Asking the right questions, How I Think | Leave a Comment
Tags: economics